About Perfectionist Wannabe
Perfectionist Wannabe is an independent editorial publication from Michelle Kenneth Media, exploring books and culture, fashion, travel, food, photography and the art of living thoughtfully.
Founded by writer, editor and photographer Michelle Kenneth, PW is built around a belief that stories and the cultural objects surrounding them are records of how we live, what we value, and what we leave behind.
Stories matter. Culture leaves evidence. Some things deserve to be preserved.
PW looks for those stories in books, fashion, art, food, travel, photography and everyday life—examining not only what captures our attention now, but what may still have something to say about us later.
PW brings together original editorial features, cultural commentary, photography, thoughtful recommendations and carefully curated discoveries. Rather than following every trend or covering every release, the publication focuses on the people, places, objects and stories that genuinely earn our attention.
Our philosophy is simple:
Stories matter. Culture leaves evidence. Some things deserve to be preserved.
What We Cover
PW’s editorial world includes Books & Culture, Life in New York, Travel, Quiet Luxury, Editor’s Collections, food and original photography, alongside special editorial projects and seasonal features.
Books remain central to the publication, with particular interests in horror, literary culture, independent bookstores, publishing and the relationship between books and the wider cultural world.
Fashion is approached through personal style, craftsmanship, longevity and thoughtful consumption rather than an endless cycle of trends.
Travel is about more than destinations. We are interested in how places shape the way we live, create, dress, eat and think.
Across every section, the question is ultimately the same:
What deserves to become part of the archive?
About Michelle Kenneth
Michelle Kenneth is the founder and editor of Perfectionist Wannabe and founder of Michelle Kenneth Media.
Her editorial perspective has been shaped by more than two decades of writing, photography, publishing relationships and work within fashion and cultural media, including training at Condé Nast College in London. Michelle is also a member of the Horror Writers Association.
Her interests move easily between literature and horror, fashion and photography, New York and France, cinema, food, art and the strange cultural rabbit holes that inevitably become stories.
That multidisciplinary approach is increasingly at the center of PW: not simply covering subjects independently, but looking for the connections between them.
Michelle Kenneth Media
Perfectionist Wannabe is an editorial publication of Michelle Kenneth Media, an independent media company founded to develop and support original editorial, literary, photographic and creative work.
Michelle Kenneth Media’s mission is:
Create Meaningful Stories from the Soul.
PW is the company’s flagship editorial publication and the foundation from which a larger collection of creative projects will grow.
Work With PW
PW works with publishers, authors, brands and creative partners on select editorial opportunities.
For publisher placement requests, review materials, partnerships and other professional inquiries, please visit Editorial & Business Inquiries.
Please note that submission or contact does not guarantee editorial coverage. All editorial selections remain at the discretion of PW.
Perfectionist Wannabe
A Michelle Kenneth Media publication.
Stories matter. Culture leaves evidence. Some things deserve to be preserved.
